Job Vacancy at Air Asia

Branding Manager @ Air Asia. The brand manager is concerned with creating a lasting impression among consumers and improving product sales and market share. The branding manager will monitor market trends and oversee advertising and marketing activities to ensure the right message is delivered for the company. This is achieved by making sure the company’s advertising and marketing activities send out the right image. Key aspects of the job include creating & maintaining brand guidelines and making sure that employees follow them.

Job Responsibilities Branding Manager :

• researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
• looking at the pricing of products and analysing the potential profitability
• generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colours, fonts and imagery
• overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers
• checking marketing copy
• supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
• monitoring product distribution and consumer reactions through focus groups and market research
• co-ordinating the launch programme to external customers as well as employees
• Develops monthly and quarterly reports for management.
• Produces competitive analysis materials comparing product with its key competitors.
• Collaborates with a wide variety of functional areas such as sales, editorial, marketing, design, and operations to execute specific marketing plans for each assigned title.
• Manager the day-to-day activities associated to all marketing efforts, including, project management, creative development, cross-functional implementation, campaign tracking and reporting as necessary.
• Assist in monitoring brand health metrics and support the development of new brand tracking across businesses.

Job Requirement Branding Manager :

• 4+ years experience in marketing, with at least 3 years experience in brand advertising and/or direct response marketing capacity.
• have an instinctive feeling about future product concepts
• have good analytical skills
• be a good listener, able to respond to results and consumer research
• be an excellent communicator, both verbally and in writing
• be able to work well with a wide range of people from different parts of the business
• be a team leader, able to inspire others
• be able to manage different projects at the same time
• be energetic and passionate about their product speciality
• be organised and methodical
• be able to work well under pressure
• have good presentation skills.
• be interested in what competitors are doing
• enjoy working in a busy, deadline-driven, creative environment
• enjoy working in product management.
• possess the ability to define problems, collect data, establish fact and draw valid conclusions.
• Strategic thinker and creative marketer
• Must be willing to be based in LCCT, Sepang

Bagi Anda yang merasa qualified untuk bergabung bersama Air Asia sebagai Branding Manager, Anda dapat mengirimkan Surat Lamaran Kerja Anda berikut dengan CV yang di lampirkan pada email ke facebook@airasia.com.